Steve Rocco is a legendary figure in the history of skateboarding. He was one of the original members of the influential Bones Brigade skate team, and he went on to found World Industries, a company that revolutionized the skateboarding industry. Rocco was known for his innovative marketing strategies and his irreverent attitude, which turned the traditional skateboarding world on its head. He helped to bring skateboarding into the mainstream, and his impact can still be felt today in the way that skateboarding is marketed and consumed around the world. Studying the career of Steve Rocco can provide valuable insights into the business side of skateboarding, as well as the cultural factors that have shaped the sport over the years.