Sims Steve Rocco

Steve Rocco is a cornerstone of skateboarding history, known for his groundbreaking contributions as both a skater and a visionary entrepreneur. As a founding member of the iconic Bones Brigade, he not only pushed the boundaries of skateboarding tricks but also transformed the industry with his creation of World Industries. Rocco’s innovative marketing strategies and irreverent attitude challenged the norms of the skate culture, helping to elevate the sport into the mainstream. His influence resonates today, offering valuable insights into the intersection of skateboarding, culture, and commerce.