Skater: Jay Smith

Jay Adams, often hailed as a true skateboarding pioneer, carved his name into the history of the sport during the surf and skate revolution of the 1970s. As a key member of the legendary Z-Boys, Adams was celebrated for his fearless style and innovative tricks, pushing the boundaries of what could be done on a skateboard. His untimely passing in 2014 marked the loss of one of skateboarding’s most influential figures, yet his legacy endures, inspiring countless skaters to embrace creativity and challenge the status quo. Each deck bearing his name represents not just a piece of equipment, but a testament to the spirit of rebellion and artistry that defines skateboarding culture.