Founded in 1991 by skaters Mike Ternasky and Brian Johnson, Plan B has solidified its place as one of skateboarding’s most iconic brands. With a roster that includes legends like Danny Way, Rodney Mullen, and Colin McKay, the company quickly became synonymous with innovation and quality, pushing the boundaries of skate culture through groundbreaking graphics and influential videos. Although the tragic loss of Ternasky in 1994 threatened its legacy, Plan B persevered, continuing to shape the sport and inspire generations of skaters. Today, it stands as a testament to the spirit of skateboarding, blending artistry and athleticism in every deck.