Schmitt Stix John Lucero

John Lucero is a true icon in the skateboarding world, emerging from the vibrant scene of the 1980s with an aggressive style that set the stage for the street skating revolution. As the founder of Black Label Skateboards, he not only shaped his own legacy but also influenced countless skaters who followed in his footsteps. His commitment to pushing the boundaries of skateboarding technique and aesthetics makes him a vital figure in the sport’s history, and studying his approach offers invaluable insights into the evolution of modern skateboarding. Lucero’s decks are not just pieces of wood; they represent a rich heritage and a spirit of innovation that continues to resonate with skaters and collectors alike.