Jose Cerda is a standout figure in the skateboarding scene, emerging from the vibrant San Francisco Bay Area during the late 90s and early 2000s. Known for his exceptional technical skills and innovative approach to street skating, Cerda quickly made a name for himself as a key member of the Zero Skateboards team, leaving an indelible mark in their iconic video parts. Beyond his impressive contest performances, he actively mentors younger skaters and champions local initiatives, embodying the spirit of community that defines skateboarding culture. With sponsorships from notable brands like Fallen Footwear and Independent Trucks, Cerda’s influence extends far beyond the board, solidifying his legacy as both a skilled rider and a dedicated advocate for the sport.