World Industries is a legendary skateboard company that was founded in 1987 by Steve Rocco and Rodney Mullen. The brand became famous for its edgy, irreverent graphics and for being one of the pioneers of the “street” style of skateboarding. World Industries has had a huge influence on the skateboarding industry and culture, and has been home to some of the most talented and innovative skateboarders of all time. Interestingly enough, World Industries also gained notoriety for its controversial marketing tactics, which included everything from prank phone calls to sponsorships of unconventional skateboarders. Despite its ups and downs over the years, World Industries remains an important part of skateboarding history and a great example of how creativity, innovation, and boundary-pushing can lead to breakthrough success.
