Founded in 1973, Santa Cruz has etched its mark as one of the most influential brands in skateboarding history. Known for pioneering innovative skateboard designs, their iconic decks—like the legendary Screaming Hand—are instantly recognizable to skaters worldwide. Beyond the boards, Santa Cruz has also shaped skate culture with their bold streetwear and a team of elite skaters, embodying the spirit of creativity and adventure that defines skateboarding. As both a brand and a cultural force, Santa Cruz remains a vital part of the skate scene, celebrating the art and passion of skating for generations.