Founded in 1978 by George Powell and Stacy Peralta, Powell Corporation—known globally through Powell Peralta—helped define modern skateboarding with groundbreaking deck innovations, legendary riders, and unforgettable graphics. From pioneering fiberglass construction to launching the iconic Bones Brigade team featuring Tony Hawk and Rodney Mullen, Powell reshaped the sport in the 1980s and beyond.
Through influential videos like The Bones Brigade Video Show and timeless artwork by VCJ, Powell blended technology, storytelling, and art to cement its place in skate history. Today, the brand continues to honor its legacy with classic reissues and new performance-driven models, remaining a cornerstone of global skateboarding culture for over four decades.
