Founded in 1990 by the iconic Andy Howell, New Deal made a significant mark on skateboarding culture with its innovative deck designs and striking graphics. The brand stood out by collaborating with renowned artists like Shepard Fairey and Mark Gonzales, reflecting a unique blend of street art and skateboarding. Sponsoring top skaters like Ed Templeton and Chris Miller, New Deal played a pivotal role in shaping the street skating movement of the early ’90s, promoting a spirit of individuality and style. Although the company closed its doors in 1992, its influence endures, making its decks highly coveted by collectors and enthusiasts who appreciate the legacy of this groundbreaking brand.
