Foundation / Josh Beagle
Foundation / Team Deck
Foundation /
Foundation skateboard graphics
**Foundation Skateboards**
**History:**
Foundation Skateboards was founded in 1994 by skateboarder and entrepreneur Matt Rodriguez, alongside fellow skater and filmmaker Mike Vallely, and graphic designer and skater Clay Kreiner. The company was established as an independent brand promoting a distinctive lifestyle, rooted in creativity and the DIY ethos of skate culture.
**Notable Achievements:**
Foundation quickly gained recognition for its quality skateboards and innovative graphics. The brand has carved out a niche within the skateboarding community, known for its quirky and often humorous skateboard graphics, many of which have become iconic. Notably, Foundation has a reputation for sponsoring a diverse array of skaters, including some lesser-known talents that embody the spirit of grassroots skateboarding.
**Contributions to Skateboarding:**
Foundation Skateboards has been significant in showcasing raw talent and promoting unique skate styles outside the mainstream. The brand produced several notable video releases, including *Foundation’s “The Good Life,”* which helped launch the careers of various skateboarders. They have consistently supported local scenes and underground events, reinforcing their commitment to skateboarding’s community-focused ethos.
**Relevant Connections:**
Foundation has collaborated with various artists and skaters to produce unique board graphics and merchandise that resonate with the skate community. Notable skateboarders within the Foundation team have included the likes of:
– **Mike Vallely**: A pivotal figure in the early punk skate scene and a foundational team rider for the brand.
– **Tommy Guerrero**: A legendary skater who has contributed both as a rider and artist.
– **Jordan Hoffart**: A prominent modern pro who embodies the foundation’s commitment to both technical and street skating.
Foundation continues to remain a significant player in the skateboard industry, known for its authenticity and dedication to the culture. The company’s ethos emphasizes creativity, individuality, and community involvement, ensuring that it remains a vital part of skateboarding history.