Ah, Chico Skateboard Co.! A great company with an interesting history. Chico was founded in the 1990s by a group of skateboarders who were dissatisfied with the lack of diversity in skateboarding at the time. They wanted to create a company that celebrated all skaters, regardless of race, gender, or style.
The company quickly gained a following and became known for their innovative board designs and commitment to promoting diversity in skate culture. One of their most popular boards featured a graphic of a chihuahua, affectionately named the “Chico Dog” graphic, which became an iconic symbol of the brand.
Chico also sponsored a diverse team of skaters, including some of the top pros in the industry. They were known for their bold and creative skating styles, which reflected the brand’s emphasis on individuality and expression.
Overall, Chico Skateboard Co. is a great example of a company that not only creates quality products, but also strives to make a positive impact on the skateboarding community as a whole.