Black Label Skateboards, founded in 1988 by the iconic John Lucero, stands as a testament to the spirit of rebellion and creativity that defines skateboarding culture. Known for their high-quality construction and performance-driven designs, Black Label has consistently supported a diverse team of riders, from seasoned legends to rising stars. With a rich history rooted in DIY ethics and a commitment to pushing boundaries, Black Label remains a beloved symbol of authenticity in the skateboarding community, embodying the essence of individuality that resonates with skaters and collectors alike.
