ATM Click / Mark Gonzales
ATM Click / Mark Gonzales
ATM Click skateboard graphics
### ATM Click
**Overview:**
ATM Click is a skateboard company founded in the mid-1990s by a group of skateboarders who sought to push the boundaries of skateboarding culture, aesthetics, and performance. The brand, based in California, embraced the do-it-yourself ethos prevalent in skate culture.
**History:**
ATM Click established itself in the competitive skateboard market amidst the rise of various brands during the 1990s. The company was known for its innovative designs and for promoting a unique artistic vision in skateboard graphics and advertising. The name “ATM” stands for “A Time Machine,” reflecting the brand’s desire to create a nostalgic yet forward-thinking path in skateboarding.
**Notable Achievements:**
– **Unique Graphics:** ATM Click was notable for collaborating with prominent skateboard artists like Ed Templeton and Thomas Campbell, creating boards that were as much art pieces as they were functional skateboards.
– **Team Riders:** The company has sponsored influential skateboarders, contributing to their careers and showcasing diverse riding styles, which in turn helped define the aesthetics of the era.
– **Cultural Impact:** ATM Click has made a significant impact on the evolution of skateboard graphics and their integration into street culture, pushing the envelope on what skateboard art can be.
**Contributions to Skateboarding:**
ATM Click has consistently supported both emerging and established talent in the skateboarding community, fostering a collaborative environment that emphasizes creativity and individuality. Through their contributions, they have enhanced the visibility of artistic expression within skateboarding.
**Relevant Connections:**
The brand has collaborated with various artists, greatly influencing skateboard art trends. Sponsorship connections with prominent riders have also helped elevate the brand’s profile in the skateboarding community. While not as widely recognized as larger brands, ATM Click remains a respected part of skateboarding’s rich tapestry, highlighting the importance of niche companies in the industry.
In summary, ATM Click has established itself as a unique entity within skateboard culture, combining creative artistry with performance-focused skateboards and contributing to the overall evolution of skateboard aesthetics and community.