Founded in 1991 by iconic skateboarder and artist Natas Kaupas, 101 skateboard company emerged as a vibrant response to the decline of skateboarding in the late ’80s and early ’90s. With its edgy graphics and a commitment to quality, 101 quickly carved out a unique niche in the industry, attracting legendary talents like Eric Koston, Andrew Reynolds, and Gino Iannucci to its roster. Kaupas’s vision not only revitalized the scene but also set a new standard for creativity and style, making 101 a beloved brand among skaters and collectors alike.