Great question, let’s dive into the world of skateboarding history with New Deal.
New Deal was a skateboard company that was founded in 1990 by legendary skateboarder Andy Howell. It was known for its innovative skateboard deck designs, graphics, and printed advertisements.
The company was unique in that it featured artwork and designs from various artists, including some renowned street artists such as Shepard Fairey and Mark Gonzales.
New Deal also sponsored some of the top skateboarders of the time, such as Ed Templeton, Chris Miller, and Steve Douglas.
The brand was influential in the street skating movement of the early 1990s, and helped to set the stage for a new era of skateboarding that embraced individuality and style.
Unfortunately, the company eventually went out of business in 1992 due to financial difficulties. However, its impact on skateboarding culture can still be felt today, and its designs and graphics are still highly sought after by collectors and enthusiasts alike.