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Company: Cliche
Cliche is a skateboarding company founded by professional skateboarder Jérémie Daclin in 1997. The company is known for its creative art direction, innovative board designs, and high-quality products that cater to skateboarders of all experience levels. Cliche has sponsored a variety of successful riders over the years, including Lucas Puig, Andrew Brophy, and Joey Brezinski, further cementing itself as a staple in the skateboarding community. As a professor of skateboarding, I encourage my students to explore and appreciate the history and culture of companies like Cliche, as it helps connect them to the larger skateboarding community and deepens their passion for the sport.